The pizza delivery company Domino’s has launched another tongue-in-cheek marketing initiative directed at Tottenham Hotspur, installing a prominent screen near the club’s stadium.
The North London club entered the final matchday of the previous campaign uncertain of their top-flight future, eventually guaranteeing their Premier League survival by defeating Everton.
Those struggles have carried over into the current season, with the side yet to register a league victory and positioned dangerously low in the standings.
The team’s previous competitive win arrived on 24th May, a narrow 1-0 victory over Everton that preserved their top-flight status.
Since that date, Domino’s has expanded its promotional activities by placing a large digital display outside the stadium, showcasing the figure of 32,543,956 pizzas dispatched during the intervening period.
Ryan Kenton, representing the pizza brand, explained the campaign’s intent with an apologetic tone directed at the club’s supporters.
The marketing activity represents the second such campaign following a similar stunt in 2025, when the company highlighted pizza deliveries accumulated since Tottenham’s last trophy success.
Despite finding the net during cup competition earlier this week, the club continues to search for their first league goal and league win this season.
Their current league position stands fourth from bottom of the table.
Tottenham’s most recent relegation to a lower division occurred during the 1976-77 Football League First Division campaign, when the club finished 22nd under manager Keith Burkinshaw.
The squad at that time included established figures such as goalkeeper Pat Jennings, midfielder Glenn Hoddle, and defender Steve Perryman.
Despite shipping 21 defeats that season, the club immediately returned to the top tier by securing promotion the following year.
Kenton added that the company recognises the emotional investment of the club’s supporters and suggested the running pizza tally might serve as additional motivation ahead of their upcoming league fixture.