A luxury plush toy company is launching in the British market with ambitions to compete with established brands including Jellycat.
Mon Ami, a premium soft toy manufacturer, will introduce its range through John Lewis outlets nationwide in physical stores and via the retailer’s website throughout September.
The collection encompasses stuffed animals, dolls, and sentimental keepsake items, all centred on themes of camaraderie and acceptance.
Over sixty distinct character-based designs will form part of the initial launch lineup.
Each Mon Ami creation carries its own distinctive character and backstory.
Among the offerings are Pia Peacock, characterised by exotic tropical aesthetics, Daphne Dragon, featuring golden wings associated with fortune, and Da Pinchy Lobster, defined by endearing qualities.
Price points for the range span from £22 to £50.
Colette Duck has already earned recognition as one of John Lewis’ ten leading playthings for the festive season.
The complete Mon Ami range becomes accessible across all John Lewis branches and the company’s online platform from September 13.
Sara Fulmer, co-founder and chief executive of Mon Ami, explained that the brand centres on companionship, emphasising that individuals from any background find belonging through the products.
The range serves as initial companions for young children as well as nostalgic mementos evoking cherished recollections in later years.
Whether intended as presents for newborns or treasured by those maintaining youthful spirits, each item acts as a subtle prompt of the delight, solace, and inventiveness that meaningful friendship provides.
The company expressed enthusiasm about partnering with John Lewis, considered one of Britain’s most prominent and trusted retailers, enabling expanded reach to additional shoppers ahead of the peak Christmas trading period.
Elsewhere in the retail sector, Argos has published its selection of leading playthings anticipated to dominate children’s wish lists for Christmas 2026.
The catalogue features twenty recommendations spanning economically priced wooden play items starting at £15 through to premium construction sets reaching £150.
The assortment includes nostalgic classics, characters from contemporary films, electronic interactive devices, and hands-on creative craft toys.
All pricing details are sourced from Argos and remain subject to potential alteration.
Chantal Pearce, head of toy purchasing at Argos, noted that the Top Toys compilation unites the finest examples of inventive play and advancement within the sector.
The retailer maintains continuous observation of market developments to identify products that genuinely ignite children’s creativity, with the 2026 selection reflecting anticipated popular items for the Christmas season.
Encompassing cinematic entertainment, vintage-inspired nostalgia, entertainment disconnected from screens, and interactive manual craft experiences, the curated selection aims to inspire inventiveness, aid childhood progression, and nurture creative expression through play.