WhatsApp is reportedly set to launch a new premium subscription, meaning users will soon have to pay for certain features.
The messaging platform began as a paid app upon its launch in 2009 before becoming free to use in 2016.
Along with Netflix, Disney+, and Spotify, an increasing number of apps are turning to paid subscription services, giving users access to extra content at a cost.
Some of these major apps include TikTok, Snapchat, Strava, Calm, Tinder, and Instagram.
WhatsApp to launch new ‘Premium’ subscription
It appears WhatsApp is now set to join these major apps in launching an optional premium subscription that will offer users extra features in exchange for a monthly fee.
WhatsApp Plus is under development for Android and iOS, according to WABetaInfo.
It appears WhatsApp will remain free to use, with the upcoming Plus tier being an optional subscription offering extra perks.
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— WABetaInfo (@WABetaInfo) March 5, 2026
How much will WhatsApp Plus cost?
WhatsApp will remain free to use, with the new Plus subscription completely optional, WABetaInfo explains.
It continues: “This means that users are not required to subscribe in order to continue using WhatsApp.
“Again, all of the app’s essential tools (including sending and receiving messages, making voice and video calls, sharing media, participating in group chats, privacy and security features) will remain fully accessible to everyone at no cost.
“The introduction of the paid tier is designed to offer additional customization and convenience features for users who want them, without restricting or limiting the free experience.”
WhatsApp has not yet confirmed pricing or an official launch date for its new premium subscription.
Features included in WhatsApp Plus
WhatsApp Plus will include a range of exclusive features, which is expected to be added to over time.
Some of the features included in the new subscription, according to WABetaInfo, include:
Several customisation options to change the app theme, app icon, and accent colors, including a selection of 14 new icons and multiple color choices for interface elements.
The ability to pin up to 20 chats (instead of the standard limit of three)
Exclusive ringtones
Will you be buying the new WhatsApp Plus subscription when it comes out? Let us know in the poll above or in the comments below.