, landing their dream job and getting the keys to their first home.
Other milestone moments include holding their child for the first time, a magical Christmas morning from their childhood and hearing an ice cream van on a summer’s day.
A poll of 2,000 adults found 55 per cent admit to reminiscing about the past up to four times a week.
More than half (57 per cent) said they feel most nostalgic when looking back at moments like these, while 29 per cent even regularly revisit old photos or videos to help relive treasured memories.
The research was commissioned by Tesco Mobile, which today [March 12] encouraged the public to focus on meaningful moments by bringing a frozen van to King’s Cross to hand out complimentary frozen yogurts to passers-by.
Laura Joseph, chief customer officer at the phone provider, who hopes the frozen treats will also help lift the spirits of the public, said: “There are certain moments in time we would love to savour for a little longer.
“It lets us hold onto the feelings we felt at the time as well as preserving the emotion and magic of memories we never want to forget.”
The study, carried out via OnePoll, also found that when respondents were asked about freezing a current moment in time, 26 per cent would like to bottle up a special personal experience.
While for 43 per cent, stability and certainty in everyday costs is ‘very important’ to them.
Exactly half say it helps them manage their household finances and 48 per cent claim it reduces stress about unexpected expenses.
The spokesperson for Tesco Mobile, which is freezing Clubcard members’ basic monthly price for the duration of their minimum contract, added: “The research shows people aren’t just nostalgic for special moments, but for a time when everyday costs felt more predictable.
“With many wishing they could freeze prices as well as memories, it’s clear that stability plays a huge role in helping households feel more in control.
“So while we can’t help people relive their first kiss or childhood Christmas morning, we can help freeze their monthly bills.
“When costs are easier to manage, it can reduce stress and give people greater confidence in their day‑to‑day finances.”
TOP 30 MOMENTS BRITS WANT TO FREEZE IN TIME:
Holding my child for the first time
A family gathering where everyone was still together
An unforgettable family holiday
My wedding day
A magical childhood Christmas morning
Getting the keys to my first home
A long summer’s day playing outside until it got dark
A perfect day at the beach
When I passed my driving test
Watching my favourite band in concert
First kiss
The first time I got paid
When my favourite sports team had a big win
When a parent said “I’m proud of you”
A perfect date that felt like a film
The last time I belly laughed
A simple Sunday lunch at my grandparents’ house
The last day of school/ sixth form
A lazy Saturday with no responsibilities
My graduation
Getting my dream job
A festival weekend with friends
A school trip
A big surprise birthday thrown for me
My favourite childhood birthday party
The first time I saw the sea
Hearing an ice cream van on a warm summer’s day
First girls/ boys holiday
First day of university/ school
Securing a big money-saving deal
