Joe Swash’s Channel 4 cooking show reportedly axed despite 1.1m viewers

HomeEntertainmentJoe Swash's Channel 4 cooking show reportedly axed despite 1.1m viewers

Joe Swash’s Channel 4 cooking show reportedly axed despite 1.1m viewers

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The Channel 4 culinary programme Batch From Scratch: Cooking For Less has been cancelled according to reports.

Joe Swash fronted the series alongside food specialist Suzanne Mulholland when it premiered in February 2025.

The programme drew an average viewership of 1.1 million during its initial run.

The cooking format provided families with guidance on preparing budget-friendly, nutritious dishes through bulk meal preparation techniques.

The initiative was designed to position the former EastEnders performer as a prominent figure in family-oriented entertainment, following a similar trajectory to that of his spouse Stacey Solomon, who previously appeared on the Loose Women panel.

An individual speaking to The Sun indicated that the transition from soap opera performer to family-oriented culinary presenter did not proceed as smoothly as television executives had anticipated.

Channel 4 had previously invited households to submit applications for a potential continuation, referring to the programme as being in active development and scheduled for future broadcast.

In a combined statement, Swash and Mulholland expressed enthusiasm about continuing to promote batch cooking methodologies and collaborating again to positively impact family households across the country.

The show’s format involved the presenting duo assisting families in reducing expenditure and saving time through large-scale meal preparation, with emphasis placed on nutritious eating patterns and streamlined cooking practices.

Following the programme’s discontinuation, Swash has maintained his involvement with batch cooking content through posts on his Instagram platform, with material filmed at his residential property in Essex.

He resides at Pickle Cottage together with Solomon and their offspring: Rex, aged seven, Rose, aged five, and Belle, aged three.

Swash also has a nineteen-year-old son named Harry from an earlier relationship, while Solomon is mother to two adolescent sons, Zachary, aged eighteen, and Leighton, aged fourteen.

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