To celebrate Pitbull’s appearance at BST Hyde Park, Aldi is giving itself a temporary makeover this week.
The supermarket giant will temporarily rebrand itself as ‘Baldi’ on Friday (July 10) in tribute to Pitbull’s headline show at BST Hyde Park, which runs until Sunday (July 12).
A pop-up stall with Aldi’s new look will be set up outside the festival to help fans take part in the singer’s attempt to break the world record for the largest gathering of people wearing bald caps.
Chief commercial officer at Aldi UK, Julie Ashfield, said: “When we heard that Pitbull and his fans were attempting this world record at BST Hyde Park, we knew we had to get involved and show our support with Baldi.
“The stall will be on hand to help fans transform into Mr. Worldwide, so if you’re in need of a bald cap or aviators to complete your look, keep an eye out for Baldi as you make your way to the festival.”
Aldi to rebrand to “Baldi” to help Pitbull break Guinness World Record
The new-look Aldi stall, located outside Hyde Park, will hand out (free of charge):
Bald caps
Aviator sunglasses
Temporary tattoos
Aldi’s Infusionist and Stefanoff ready-to-drink cocktail cans
The ‘Baldi’ pop-up stall will be giving out a range of free gear, including bald caps, aviator sunglasses, and temporary tattoos. (Image: PA)
It will feature a tongue-in-cheek ‘Baldi’ logo and a ‘Firebald’ banner, offering a fun photo opportunity for fans.
Pitbull has publicly stated his aim to break the Guinness World Record for the largest gathering of people in bald caps at the London show.
High demand is expected, with many fans eager to join the attempt and don the Pitbull-inspired look.
The Baldi stand will open on Friday (July 10) ahead of Pitbull’s performance, and supplies will be available while stocks last.
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