Around one in six grown-ups reckon summer never quite matches up to hopes, even though it remains the UK’s most popular time of year.
Research involving 2,000 participants highlighted the 25 biggest obstacles to savannah the warmer weather, from expensive getaways and crowded beer gardens to uncomfortable buses and trains.
Having to labour during sunshine (22 per cent), thronged shorelines (24 per cent) and steeper prices for sustenance and beverages (16 per cent) also feature among the reasons people struggle to experience the ideal summer.
An additional 12 per cent grumble that a 99 Flake now commands far more than 99p.
What’s more, over three quarters (77 per cent) think seasonal pricing is excessive and unjust.
Among the worst culprits are family excursions (47 per cent) along with festivals and special occasions (45 per cent).
Fifty per cent likewise flagged holiday and transport expenses as unreasonable, with 29 per cent having encountered surprise roaming fees while overseas.
Overall, 59 per cent think it’s simple to be blindsided by concealed charges from telecom firms.
Even though nine out of ten anticipate the period, and 39 per cent maintain it tops their list, 13 per cent feel it’s frequently more appealing in principle than in practice.
The investigation was commissioned by giffgaff, which has introduced its Fair-play Summer Fund to provide individuals with the opportunity to resolve an unjust summer situation.
Kate Dohaney, chief executive of the mobile and broadband provider, stated that summer represents the season people eagerly await all year, yet their findings indicate that for many it comes with drawbacks. From escalating expenses and secret fees to missing out on experiences, too many individuals feel summer does not always treat them fairly. The company aims to address some of summer’s drawbacks by assisting people with cheaper data and broadband, giving them additional funds for experiences that truly matter.
A different survey of 2,000 adults, also conducted for giffgaff through OnePoll, discovered that 45 per cent of grown-ups are most prone to experiencing FOMO (fear of missing out) during the summer period.
Of these, 53 per cent say failing to attend plans or occasions prevents them from completely savannah the season.
Money proves a factor for 31 per cent, while professional duties cause 36 per cent to feel excluded.
Overseas breaks (36 per cent), festivals or live music (27 per cent) and major sporting fixtures (15 per cent) rank among the occasions people most frequently skip.
With the World Cup currently happening, many are determined not to overlook anything – with 15 per cent even confessing to viewing sport on their handsets while at work.
Meanwhile, 23 per cent have discovered means to support their beloved side while on holiday.
giffgaff provides unlimited data for £14 and broadband for £5 monthly, freeing up more funds for experiences that matter.